‘You’re not a princess:’ Doe-Anderson’s David Vawter discusses popular...
It’s not often you see marketing campaigns that make you want to stand up and say, “Heck yeah, right on!” But, heck yeah, Doe-Anderson, your new campaign for Louisville’s Catholic all girl Mercy...
View ArticleOpposites attract: Creative director Pip Pullen, digital pioneer Lesa Seibert...
There’s no way around this. To see ad man Pip Pullen in a room with new business partner Lesa Seibert is a bit disconcerting. Pullen just joined XstremeMedia as an equity partner, and the move unites...
View ArticleInsiders Meetup: Mark Palmer on the crazy world of digital advertising … and...
In the last few weeks, we’ve had conversations, cocktails and snacks with three or four hundred of our closest friends, including the Metro Mayor Greg Fischer, multi-tasking restaurant developer Chip...
View ArticleBaxter, Bardstown Rd. restaurants, bars mix it up in Four Roses’ Holiday...
Do the big bourbon distillers know how to market or what? Bars and restaurants along Bardstown Road and Baxter Avenue are mixing up holiday-inspired cocktails in Four Roses’ fourth annual Holiday...
View ArticleDisney World for adults: Touring the Evan Williams Bourbon Experience
Why would Heaven Hill Distilleries, Inc. open up an artisanal distillery and education center in the middle of downtown Louisville? “How could we not?” says Larry Kass, director of corporate...
View ArticleNew2Lou recommends: Black Wednesday, Murder Mystery Party and NuLu Holiday...
After grocery shopping for all of your Thanksgiving necessities, don’t just call it a day. Louisville is full of excitement all year long! Stacey Servo created New2Lou to seek out all the fun things...
View ArticleMall St. Matthews, Oxmoor announce Black Friday hours, shopping initiatives...
Louisville has always been – and likely always will be – a mall town. Indie shopping clusters in NuLu, Crescent Hill, Clifton and St. Matthews/Lexington Road are growing more popular. But there’s a...
View ArticleInsiders Meetup: Pip Pullen, Jason Falls and how social media trumps SEO for...
It’s been almost four decades since Al Gore invented the Internet, and companies are still trying to figure out how to capture the digital magic for marketing, advertising and branding. Monday evening,...
View ArticleNext First Friday Trolley Hop: ‘Miracle on Fourth St.’ recreates shopping...
Most people have only seen the photos. Others were there. Before the malls, Christmas downtown was a dazzling experience, not a chore, and Louisville’s downtown was especially vibrant. More like a tiny...
View ArticleBlack coffee for Black Friday: Heine Bros has $1 cups for the weary survivors
Getting a simple email promo triggered a lot of memories, all of them good, which seems fitting for the holidays. In the spirit of the holiday season, an advertisement we’re not getting paid for …....
View Article‘Short-burst networking’: Insiders Meetup goes Free-form Monday for Dec. 9
This Monday, Dec. 9, will be the 14th Insiders Meetup. And after three months-plus, we’re going back to our original free-form format of mixing and mingling, seeing and being seen. After 13 Insiders...
View ArticleGrowing Mightily: Xstreme Media launches new digital branding division
Louisville’s Xstreme Media prides itself upon being a full-service, multi-media firm, adept at designing websites for clients, and helping them optimize SEO reach. Now they’ll delve deeper into the...
View ArticleLooking for a bottle of Pappy Van Winkle bourbon this Christmas? Good Luck
Dr. Peter Hasselbacher just wanted a bottle of Pappy Van Winkle bourbon. Any kind, really. Having no luck going store to store, he joined the mailing list at Party Mart on Brownsboro Road. When he...
View ArticleKeeping it local for the holidays: Louisville composer Angie Pryor releases...
Ahh, wintertime is here again! And even though chipping away at the layers of ice on your car probably isn’t your favorite part of the year, everyone can agree the season definitely has its perks. The...
View Article#OpenCoffeeLou 55: People doing good in Louisville
Our last Open Coffee meeting of 2013 was a small meeting. It may have been because it seemed way darker in the early hours this morning than it usually does. It may mean that some of our regular...
View ArticleMonday Business Briefing: So, what the heck is REALLY going on with KFC Yum!...
Welcome to the Jan. 13 Monday Business Briefing. This is your private business intelligence briefing with Insider Louisville staff and contributors vetting tips collected during the past few days,...
View ArticleNext Insiders Meetup: Heaven Hill’s Larry Kass on the new Evan Williams...
Though many have been announced, only one distiller has gotten its urban bourbon distillery up and running – Heaven Hill Distilleries. For the next Insiders Meetup, we’ll have Larry Kass, Heaven Hill...
View ArticleMall St. Matthews, Oxmoor announce Black Friday hours, shopping initiatives...
Louisville has always been – and likely always will be – a mall town. Indie shopping clusters in NuLu, Crescent Hill, Clifton and St. Matthews/Lexington Road are growing more popular. But there’s a...
View ArticleMonday Business Briefing: Multi-unit developers go urban as a big piece of...
Welcome to the Feb. 17 Monday Business Briefing. This is your private business intelligence briefing with Insider Louisville staff and contributors vetting tips collected during the past few days,...
View Article‘It’s going to upset some people’: With Mightily campaign, Red Ball says,...
When you think of waste recycling and the scrap metal industry, you don’t tend to think of cutting-edge marketing or entertaining branding. Louisvillians tend to think of pit bulls on chains, men in...
View Article
